The Secret Tool Making Events Smarter and More Engaging? GPS Based Audio Experiences

Big events come with big challenges. Whether you’re guiding guests through complex spaces, trying to share meaningful stories, or ensuring your sponsors get the visibility they deserve, there’s a lot to juggle. That’s why we built Sulu.

Sulu is your all-in-one solution.

Sulu is a GPS-activated platform that allows you to guide, inform, and engage attendees = right from their own smartphones. Whether you're planning an open studio weekend, a city-wide architecture tour, or a large-scale festival, Sulu makes it easy to provide attendees with  immersive, multilingual content and information - especially across large, decentralized events. No extra staff, printed materials, or signage required.

With Sulu, you can create location-based and audio tour experiences that lead guests seamlessly through your event, bringing each point of interest to life with the stories, insights, and historical context that makes them special. Attendees simply download the app and go! Sulu knows when and where to deliver your content.

Setup is simple: use our CMS to drop pins along your route and add the content you want to share at each point of interest. Sulu then transforms your content into professional, AI-generated audio that plays automatically as guests arrive at each location.

What Is Sulu?

Sulu is a platform that allows you to build GPS-activated audio tours—complete with AI-generated voice narration and translation into 20+ languages. As attendees explore your event, they receive timely, engaging audio content triggered by their location. Best of all, it’s all delivered through their own mobile devices—no apps to build, no equipment to rent, and no need for extra staff.

Sulu is especially useful for multi-location events that attendees explore at their own pace  - but might need light-touch guidance and storytelling. Some great use cases include:

• City-wide architecture open houses (e.g. Open House Chicago, Open House New York)
• Art walks and open studio festivals
• Design weeks and gallery nights
• Neighborhood food crawls or tasting tours
• Large street or music festivals with multiple stages or themed zones
• Historic walking tours or community heritage days
• Public garden or sculpture park tours

How Can Event Organizers Use Sulu?

Sulu makes it easy to add a professional, engaging layer to any event. Here's how it works:

Map Your Event Locations
Use Sulu’s content management system (CMS) to set GPS points for key spots—such as  venues, locations, performance areas, or  booths.‍

Add Narration and Information
Upload content for each location - you can add historical or background information, wayfinding instructions, artist interviews, sponsor messages and much more‍

Let Sulu Do the Rest
Your script is transformed into smooth, natural-sounding voice narration and translated into over 20 languages.‍

Visitors Access the Tour on Their Phones
Attendees download the Sulu app, enter a unique code, and start walking. As they move, the audio plays automatically at the right places.

With Sulu, Event Organizers Can...

Engage Visitors With Rich Storytelling
Bring your event to life through artist stories, behind-the-scenes audio, cultural context, and more.

Enhance Accessibility
‍Support international visitors and those with reading or mobility challenges with multilingual, audio-based navigation.

Eliminate Printing Costs and Static Signage
‍No more costly, wasteful paper maps or last-minute directional signs.

Create a Consistent Visitor Experience
‍Ensure messaging and tone remain professional, accurate, and on-brand across every event location.

Highlight Sponsors or Partners
‍Add brief sponsor messages or promotional content at select stops, creating value for event funders.

Gather Insights and Data
‍Track visitor engagement by location and adjust content as needed in real time.

Scale Without Staffing
‍One audio tour can replace dozens of employees and volunteers—and runs 24/7 with no breaks.

Make Your Event More Memorable—With Less Overhead

Whether you’re organizing a one-day walk or a week-long city-wide showcase, Sulu makes it easy to offer curated, accessible experiences that scale. It’s a powerful way to boost engagement, minimize staffing needs, and turn every location into an opportunity for connection.

Want to learn more about how you can enhance your next event with GPS-guided audio storytelling? Let’s talk!