The Secret Tool Making Events Smarter and More Engaging? GPS Based Audio Experiences

City-wide events bring people together to explore, celebrate, and discover. Whether it’s a weekend-long architecture tour, an art walk spanning dozens of galleries, or a massive street festival with multiple zones and stages—these events are full of moments and locations that deserve to be highlighted, explained, and experienced more deeply.

But managing visitor flow, keeping attendees informed, and offering consistent messaging across dozens (or hundreds) of locations is no easy feat—especially when you’re working with limited staff, printed maps, or static signage.

That’s where GPS-triggered audio tours powered by Sulu come in.

Sulu makes it easy for event organizers to create immersive, multilingual, self-guided experiences—accessible right from attendees’ phones. It’s a powerful way to streamline navigation, enrich storytelling, and keep visitors engaged - even across large, decentralized venues.

What Is Sulu?

Sulu is a platform that allows you to build GPS-activated audio tours—complete with AI-generated voice narration and translation into 20+ languages. As attendees explore your event, they receive timely, engaging audio content triggered by their location. Best of all, it’s all delivered through their own mobile devices—no apps to build, no equipment to rent, and no need for extra staff.

Sulu is especially useful for multi-location events that attendees explore at their own pace  - but might need light-touch guidance and storytelling. Some great use cases include:

• City-wide architecture open houses (e.g. Open House Chicago, Open House New York)
• Art walks and open studio festivals
• Design weeks and gallery nights
• Neighborhood food crawls or tasting tours
• Large street or music festivals with multiple stages or themed zones
• Historic walking tours or community heritage days
• Public garden or sculpture park tours

How Can Event Organizers Use Sulu?

Sulu makes it easy to add a professional, engaging layer to any event. Here's how it works:

Map Your Event Locations
Use Sulu’s content management system (CMS) to set GPS points for key spots—such as  venues, locations, performance areas, or  booths.‍

Add Narration and Information
Upload content for each location - you can add historical or background information, wayfinding instructions, artist interviews, sponsor messages and much more‍

Let Sulu Do the Rest
Your script is transformed into smooth, natural-sounding voice narration and translated into over 20 languages.‍

Visitors Access the Tour on Their Phones
Attendees download the Sulu app, enter a unique code, and start walking. As they move, the audio plays automatically at the right places.

With Sulu, Event Organizers Can...

Engage Visitors With Rich Storytelling
Bring your event to life through artist stories, behind-the-scenes audio, cultural context, and more.

Enhance Accessibility
‍Support international visitors and those with reading or mobility challenges with multilingual, audio-based navigation.

Eliminate Printing Costs and Static Signage
‍No more costly, wasteful paper maps or last-minute directional signs.

Create a Consistent Visitor Experience
‍Ensure messaging and tone remain professional, accurate, and on-brand across every event location.

Highlight Sponsors or Partners
‍Add brief sponsor messages or promotional content at select stops, creating value for event funders.

Gather Insights and Data
‍Track visitor engagement by location and adjust content as needed in real time.

Scale Without Staffing
‍One audio tour can replace dozens of employees and volunteers—and runs 24/7 with no breaks.

Make Your Event More Memorable—With Less Overhead

Whether you’re organizing a one-day walk or a week-long city-wide showcase, Sulu makes it easy to offer curated, accessible experiences that scale. It’s a powerful way to boost engagement, minimize staffing needs, and turn every location into an opportunity for connection.

Want to learn more about how you can enhance your next event with GPS-guided audio storytelling? Let’s talk!